Marita Gomez applies the four disciplines of effective communications to build brands, increase company awareness and reputation, and promote thought leadership.
She is a former journalist who has worked in print and broadcast media before transitioning to the healthcare space.
Prior to joining Avalere, Marita honed her skills at boutique, independent, and network agencies serving in account management, content strategy, and corporate communications.
Marita holds a master’s degree from Northwestern University and a bachelor’s degree from the University of Illinois at Urbana-Champaign.
Authored Content
Avalere Health launches a new pro bono initiative, offering free Advisory services to non-profit organizations looking to reach EVERY PATIENT POSSIBLE. The company is now accepting applications for Fall 2025.
Mark Newsom will play a strategic role in helping clients understand and prepare for the potential impact the current administration will have on their business strategies.
Avalere Health and the Managed Care Resource Alliance discuss how health plan leaders can develop benefit packages that resonate with various demographics.
Artificial intelligence (AI) can be used to optimize home-based care, easing provider burden in sites that struggle with capacity.
Milena Sullivan will lead Avalere’s Policy Practice, and Erica Eisenhart is promoted to Operations Practice Director.
Two Avalere experts captured information presented at a recent conference and published their perspectives in Pharmaceutical Commerce.
Avalere attendees of the National Organization of Rare Disorders (NORD) Breakthrough Summit shared a recap of themes from the conference in MedAd News.
With nearly 4,000 posters presented at ASN’s annual conference, Avalere’s study of post-COVID home dialysis stands apart with a feature in Nephrology News.
For researchers developing new medicines and therapies, real-world data gives them an understanding of patients’ actual experiences outside of clinical trials.
Emily Donaldson brings 15 years of experience supporting pharmaceutical manufacturers and health plans, focused on insurance markets and state healthcare policy.
In Med Ad News, Mariia Saldova shares innovative ways to overcome the challenges of planning and executing clinical trials in small patient populations
Based on Brigit Kyei-Baffour’s panel presentation at BIO 2024, Med Ad News published a summary of the insights from participants.